You do not need to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has distracted by the recent times. Some of the recent studies reveal world wide web traffic which comes from mobile platform accounts much more 15% of the total visitors and it is on the rise. So, what does this mean for you? Well, it is a wake-up call if you’ve not done anything to target the mobile web browsers. Since, the number of mobile web users has risen so drastically, you really should develop a mobile version of your website for your target audience to stop them connected, on the technique!
What Should You Begin doing?
For hooking in internet audience at large, you could get a different website for mobiles as well as for desktops, tablets and ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But developing a website developed for each single device and keeping them updated is a great ordeal and ideally, you ought to have one website, which runs off one CMS, readjusts itself in different screen sizes of varying handsets. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Internet site design (AWD). Although there instantly similarities between the two techniques, yet they differ in varying ways.
What is Responsive Website design?
Responsive Web Design is a huge fad but a trend that existed for a long time now. To put it simply, responsive design comes from a web layout wherein the content, images and the other designing elements stay the same, but shrink immediately to adjust an issue specific screen size. In responsive type, the content can be managed from CMS and it is quick, easy and cost-effective solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile phone and this is when the Adaptive designing steps through.
What is Adaptive Affordable web design?
Adaptive design is basically newer concept in the sector. Essentially, this technique adapts to what is displayed in the devices, depending upon the devices’ capabilities and its’ display size. In this form of web lay-out, inspite of the notion that the content remains same, there are certain changes that appear in the design elements, depending whether users are accessing the site from a desktop computer or through a mobile phone or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the various number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for the web is yet to gain in popularity in the industry, however the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its most advantageous. However, there are certain cons of AWD practice.
Adaptive websites cost more n comparison to the responsive designs
AWD can goof up an entire feel of individuals if it is not backed up by proper planning.
Since AWD re-adjusts the design elements and even reword content, it may in brand inconsistency and confuse your target audience when they see different interfaces on varying accessories.
So what’s The Bottomline?
While Responsive design can be a superb solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is alot more user-focused. In years to come, more than 50% of world wide web users will use their mobile devices to surf the world wide web and hence it’s best to blend adaptive web lay-out techniques with responsive elements to leverage the web visibility, engage whatever target visitors and leverage the conversion relation.
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